BE AN ESSENTIAL PART OF EVERYDAY LIFE

Position: Marketing Specialist (m/f/x)
Grade: RCS K
Contract Type: Full-time, Permanent

Location - UKI, Bonn or NORAM (preferred)

Are you a hands-on digital marketing professional with a passion for driving organic (SEO) and paid (SEA) visibility and traffic growth? Do you thrive in a fast-paced environment where no task is too small and possess a meticulous eye for detail? If so, we have an exciting opportunity for you to join the DHL Fulfillment Network as a Search Marketing Specialist!

In this role, you will be the tactical force behind our SEO and SEA efforts, primarily focusing on the Google search engine and other platforms as necessary. You will implement and execute SEO & SEA tactics with precision, collaborate closely with an external SEO & SEA agency, and leverage internal partners from multiple countries to amplify our efforts and achieve outstanding results.

Key Responsibilities:

Hands-On SEO Execution:
* Dive headfirst into every aspect of SEO implementation, both technical and content-related.
* Monitor keywords and optimize SEO performance across global markets.
* Act as the go-to expert for all SEO-related matters.

Rigorous Technical Optimization:
* Collaborate with external agency partners on technical audits and optimizations.
* Stay updated on SEO trends, algorithm changes, and best practices.
* Ensure site structure, meta tags, and schema markup are optimized for search engines across global markets.

Content Excellence:
* Support content optimization efforts, working closely with content creators to craft SEO-driven messaging.
* Educate internal and external content developers on SEO-first content.
* Ensure every piece of content is meticulously optimized for target keywords and user intent.

Proactive Link Building:
* Acquire high-quality backlinks through outreach efforts and tactical partnerships.
* Drive link-building initiatives in collaboration with the partner SEO agency, local marketing managers, and content creators.

Collaboration with External Agency on SEO & SEA:
* Work closely with our external SEO & SEA agency to enhance execution.
* Foster a collaborative partnership, sharing insights and aligning efforts to maximize results and ROI.

Data-Driven Decision Making:
* Analyze SEO & SEA metrics to uncover insights and drive continuous improvement.
* Monitor weekly SEA budgets and optimize keyword performance across all markets.
* Utilize tools like Google Looker Studio, BigQuery, Google Search Console, Google Keyword Planner, and SEMRush for data analysis.

Stakeholder Responsibilities:
* Work closely with 1-2 digital marketing agencies, primarily focusing on SEO & SEA.
* Support and interact with the marketing team, country marketing managers, and country marketing sales.
* Develop a network of contacts to build up our backlink profile.

What you need:
* Superb ability to structure and summarize information.
* Strong digital marketing background.
* Proficiency in technical SEO practices, analytics tools, and web technologies.
* Expertise in SEA principles and techniques with a meticulous eye for detail.
* Mastery of SEO & SEA tools such as Adobe Analytics, Google Analytics, Google Search Console, and SEMrush.
* Outstanding skills in Microsoft Excel, including working with pivot tables and advanced formulas.
* Knowledge of SQL and Python for data analytics is an advantage.
* Passion for data structures and working with numbers to discover patterns and insights.
* Strong project management skills, capable of managing multiple SEO & SEA projects with precision.
* Exceptional communication and collaboration skills.
* Excellent English language skills, able to articulate complex ideas simply and effectively.
* Proven track record of hands-on experience in SEO execution, thriving in a fast-paced environment.
 
Join us and play a crucial role in driving the digital marketing success of the DHL Fulfillment Network!

What you'll need to do next: If you have a proven track record of achievement that matches the requirements for this role and you are looking for your next career move, simply apply online ensuring that a full up-to-date CV is attached with your application.

We will ensure that all our resourcing activities are fair, transparent, and consistent across the globe. We aim to provide a candidate experience of the highest professional standard. The Company is committed to providing equality of opportunity for all employees. Furthermore, we aim to ensure our workplaces are free from discrimination and that employees and potential future employees are treated fairly and with dignity and respect. We will ensure that equality of opportunity maintains a high profile in our organization.